STBY is specialised in design research for service innovation. Based in London and Amsterdam, with strong links to a network of partners around the world.
STBY works across various domains, for both corporate clients and the public sector. STBY’s creative research projects connect service providers with the lives and experiences of their customers. This helps STBY’s clients to innovate their service offering, making it more valuable for both their customers and business. STBY’s projects generate rich and visually illustrated research materials that bring real people into the heart of design and innovation processes.
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