BERLIN | Germany

We are a transformative research crew combining the sensemaking power of Research and the disruptive energy of Design.

We combine the sensemaking power of Research and the disruptive energy of Design to enable organization to shape the future. We do this by enabling our client to build strategies, services and products from a human-centric perspective.

Our Transformative research is about challenging our clients and making consumers (we rather call them „people“) happy.
Through embracing hybrid approaches, interdisciplinary thinking, and collaborative working styles with our clients and consumers alike, we know our research can make real impact.
Our extensive use of participative formats helps us see consumers not as ‚research subjects‘ but as partners in our endeavours.
Looking at things in their proper context though an ethnographic lens, means we never lose sights of the real issue at hand.
And finally, by crafting activating outputs („Please! No more slide decks!“, we cry!) we know how to engage relevant stakeholders to make waves where it matters.
Overall, we see transformative research not just as market research, but research that aims to support transformations. This helps to drive change with people at the core.

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Virginie Gailing

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