The HCD Studio is part of the Innovation Center of Excellence (ICE) at UnitedHealthcare (UHC). ICE works in close partnership with UHC teams to ensure a focus on practical and sustainable innovation.
Leveraging human-centered design, The HCD Studio supports the design and development of innovative and tangible new product and service experiences. We provide consultant-level thinking with a deep understanding of what makes health care complex. Our team has a diverse set of skills including: user research, design strategy, service design, communication design and interaction design. We share an innovation approach with the Innovation Center of Excellence team that we are a part of; focusing on the desirability, feasibility and viability of the services and experienced we design.
We believe in eight core principles that guide us: (1) user insight, (2) broad exploration, (3) deep collaboration, (4) early prototyping, (5) pushing boundaries, (6) iterating often, (7) embracing details and (8) honoring context.
Kord BrashearHCD Studio at UnitedHealthcare View Profile
Masha SafinaHCD Studio at UnitedHealthcare View Profile
Dan ButtHCD Studio at UnitedHealthcare View Profile
Jessica DuganHCD Studio at UnitedHealthcare View Profile
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