Minneapolis, MN & Chicago, IL | United States

The HCD Studio is part of the Innovation Center of Excellence (ICE) at UnitedHealthcare (UHC). ICE works in close partnership with UHC teams to ensure a focus on practical and sustainable innovation.

Leveraging human-centered design, The HCD Studio supports the design and development of innovative and tangible new product and service experiences. We provide consultant-level thinking with a deep understanding of what makes health care complex. Our team has a diverse set of skills including: user research, design strategy, service design, communication design and interaction design. We share an innovation approach with the Innovation Center of Excellence team that we are a part of; focusing on the desirability, feasibility and viability of the services and experienced we design.

We believe in eight core principles that guide us: (1) user insight, (2) broad exploration, (3) deep collaboration, (4) early prototyping, (5) pushing boundaries, (6) iterating often, (7) embracing details and (8) honoring context.


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Natalie  Scoles

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