Medellin | Colombia

It has been 142 years since the creation of the Bancolombia Group. A history of innovations, in financial and no financial services, seeking to improve their quality of life of our customers.

The Design Master Plan in Bancolombia, is a defined model to strengthen design as a corporate skill and in order to lead in Customer Experience from a human-centered design perspective, creating close, reliable, timely and easy interactions for people.

The main objectives are:
1. Mobilize a people-centered culture.
2. Guarantee consistency in the experience from beginning to end considering what the customer experiences, what he expects, what he perceives and what the customer feels, aligned with the business objectives.
3 Intervene in the employee's experience to promote great client experiences.
4. Improve the speed of delivery of customer value


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