Experientia is an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

Experientia is an independent international experience design consultancy. Our expertise is UX, and our business is providing you with the best behavioral insights and the best design solutions.

We design product and service strategies that work, by building a deep understanding of who your customer is, why they act the way they do, and how to impact their behavior.

Our three founding partners – Mark Vanderbeeken, Michele Visciòla and Jan-Christoph Zoels – are hands-on and actively involved in day-to-day work, offering their 20+ years of industry experience to each project we handle.

Whether you’re a big player (like the Fortune 500 companies we’ve worked for) or a growing entrepreneur (like the local Italian companies we support), we build a team structured around your needs, and create open, collaborative work processes. We invite our clients to be involved in research and participatory design, actively contributing ideas and feedback to the project.