DDC strives to build awareness of design and its economic effects among businesses and to promote Danish design at home and abroad.

As Denmark’s national design centre, it is the DDC’s mission to promote the use of design in business and industry, to help professionalise the design industry and to document, promote and brand Danish design in Denmark and abroad. In other words, the DDC aims to ensure the best possible meeting between the supply and demand sides in the design field.

The DDC’s key approach in this encounter is systematic experimentation with design-based value creation in companies. The DDC has a vision of contributing to making design one of the three most important positions of strength for Danish companies.

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