Chapter events - United States

When it comes to social design, we often hear debates over terms, categories, and taxonomies: Should we call it design for social change? What about design for social innovation, or social impact?

Conventional design has principles for what good is, from luminaries like Dieter Rams, but when the design work serves organizations who care about social impact, we need a new way to evaluating what good is. Form and function isn’t going to cut it when you’re working with issues like recidivism, systemic racism or the social determinants of health.

Whether you’re a change maker inside of a non-profit or a for-profit organization, designing change is hard to do, especially when change involves people and their behaviors. George Aye, of Chicago's Greater Good Studio, will share three principles necessary for designing social change and why the design discipline is fundamentally built to do the opposite. His talk will be followed by an interactive discussion with the audience.


6:00pm - Networking

6:30pm - Program Begins

8:30 - Program ends

We are very grateful to Fannie Mae, our host and sponsor for the evening! Light food and refreshments will be served. Please register with your full first and last name, bring a government-issued ID, and arrive 10 minutes early to the lobby for registration and escort to the conference center.


George co-founded Greater Good Studio with the belief that design can elevate the voices of people with the least power. Previously, he spent seven years at global innovation firm IDEO before being hired as the first human-centered designer at the Chicago Transit Authority. Since founding Greater Good, he has worked across complex social issues such as criminal justice, civic engagement, public education, public health and youth development. He speaks frequently across the US and internationally. George holds the position of Adjunct Full Professor at The School of the Art Institute of Chicago.


Fannie Mae is a leader in providing housing finance for homebuyers and renters in the United States. We serve the people who house America. Together with our partners, we make sure that homeowners, homebuyers, and renters across the country have access to affordable financing opportunities.

Our Customer Experience Design (CXD) team is reinventing the company, putting design at the forefront of our business, and transforming how it fulfills this promise into the future. Our designers are strategists, storytellers, researchers, ethnographers, and rebels at the forefront of design, passionate about creating customer-centric solutions that will keep home within reach for more Americans.

CXD’s Service Design Community of Practice aims to build expertise at all levels and inspire Fannie Mae practitioners to bring service design tools to their work. Come meet Fannie Mae’s service designers at our new headquarters; we are excited to be sponsoring this event with the wider DC service design community!

Fannie Mae Midtown

1100 15th Street NW Washington, DC 20005

Enter the walled-off pathway off the corner of 15th and L Street NW that will take you to the visitor lobby.