Other Events - United Kingdom

Explore key user-centred design principles and how to apply practical tools that place the human experience and people at the centre of transport decision-making, led by the RCA’s Intelligent Mobility Design Centre live online.

Led by Dr. Jiayu Wu, Reader in Intelligent Mobility Design

This intensive online short course will expose you to emerging mobility trends and changing user behaviours in key markets through real world case studies and specialist guest lectures that cover a wide range of topics, including:

  • micro transportation (e.g. dockless scooters)
  • alternative mobility services such as shared vehicle schemes
  • predicting demand for new vehicle types, such as autonomous and electric vehicles
  • public transport
  • privately owned cars

Developed by esteemed academics and designers from the RCA’s Intelligent Mobility Design Centre and led by Dr. Jiayu Wu, Reader in Intelligent Mobility Design - you will have access to unique knowledge on design principles and research methods, developed over two decades by working with world-leading automotive companies such as Bentley, Hyundai, SAIC and VW.

You will connect with a group of global participants and advance your knowledge by working together using customised toolkits and creative processes, guided and supported by RCA academics.You will have the opportunity to put into practice the principles and tools of user-centred design for future mobility that include: journey mapping, contextual mapping, defining user personas and scenarios, cultural probes, mock-ups and mobility testers

Links: Live and Online

9am-12:30pm GMT per session9, 10, 11 March 2022

Book now: https://www.rca.ac.uk/study/programme-finder/user-centred-design-for-intelligent-mobility/

Driverless Futures: A future interchange based around a variety of driverless vehicles by designers and researchers from The Helen Hamlyn Centre for Design and the Intelligent Mobility Design Centre
Driverless Futures: A future interchange based around a variety of driverless vehicles by designers and researchers from The Helen Hamlyn Centre for Design and the Intelligent Mobility Design Centre

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