Other Events - United States

Learn how service design empower organisations to deliver meaningful strategic value in this SDN Academy Masterclass.

What to expect?

Today, more than ever, the role of design is shaping human needs as we deliver new service models to improve human lives. As design professionals we continue to experiment with new ways to provide solutions for complex problems. During this two-part course, we will learn about the role of service design in organisations today, share insights on how to identify design challenges from an inside and outside-in perspective and, ultimately turn these insights into actions by closing gaps between people, process, policies, platforms.

Date(s) and Times
Aug 10-11, 2021
09:00 - 11:00 EDT

Convert this to your local timezone



Early Bird until July 10, 2021

SDN Member: €162,-

Non-Member: € 192,-

After July 10, 2021

SDN Member: € 200,-

Non-Member: € 220,-



What are the takeaways from this training?

  • Introduce key service design concepts that help convey the value of the practice and how to get buy-in to do this work.
  • Share insights on main challenges when doing this work in mid to large size organisations 
  • Illustrate how service design acts as an strategic connector between departments in corporate and consultancy settings
  • Empower participants to become cultural change agents in their organisations​

Who is this course for?

Service Designers; UX Designers; Design Researchers; Experience Designers; Experience Strategists

Carol Massa
Carol Massa - SDN accredited Service Design Professional

Service Designer at Harmonic Design