Chapter events - United States

Understanding the interactions that customers, employees, and distribution channel partners have with your business gives you a distinct competitive advantage. This is Service Design in a nutshell.

In this two hour session we will introduce key concepts to Service Design, as well as dive deep into one particular tool of interest: the Service Blueprint.

We're offering this free workshop as part of St. Louis Design Week. Come learn about service design, connect with other professionals, and gain a valuable tool you can put into practice.

This session is a part of the Venture Cafe Gathering, a weekly gathering of innovators and entrepreneurs every Thursday from 3-8pm. Anyone is welcome to come participate and connect with the community every Thursday. Find out what's going on this week on their calendar:


Morgan Noel

Morgan is Xperience Lab’s Director of XL Methods, defining how the Experience and Business Design Practices come together and bringing those combined methods and tools back out to the XL team of practitioners. 
Morgan has 20+ years of experience in experience strategy & design, marketing, digital communications and innovation, with deep expertise in eCommerce, sales and distribution channels. 

Jake Truemper

Jake serves as Director of Xperience Lab’s Experience Design Practice, shaping tools, methods, and people to deliver exceptional human-centered experiences. In addition to his Practice duties, Jake directs human-centered strategy and design initiatives for XL.

Jake is an innovation-minded visual thinker with a passion for methodology and collaboration. He is heavily involved in the St. Louis design community, and is a regular speaker at colleges, interest groups and conferences. He is also currently a board member of the Service Design Network. 


Parking fills up fast. Head east on Duncan for additional spaces. In the worst case scenario, park at IKEA and walk over.