Service Design Network Bulgaria and Fabrica 360 welcome you to this accredited masterclass.
Based on design thinking, service design is truly the next big competitive advantage for the business. With user-centred design at its heart, service design is about the design of services. In a digital age, it’s hard to imagine designing services without data and technology. But technology itself won’t solve a user’s problem and create a delightful experience.
In this masterclass you will learn how to shift away from a technology or marketing focus towards real empathy for your customers.
This hands-on experience will inspire professionals from different sectors and help them with practical knowledge, tips and methods to design the ultimate customer experience and to transform their organisation for the future. The methodology is set-up in such a way that you’ll be able to implement your learnings directly during your daily work.