The Service Design KISD Conference shed light on the theoretical and methodological framework of Service Design and reflected how service design influences the role of design in our society and economy.
Design is no longer concentrate solely on the design of the material world. In the past two decades it has entered the world of services. Services are complex systems of people, processes, structures and material evidence - embedded in a cultural context. A wide pallet of skills and competencies is needed in order to design a successful and desirable service.
Service designers work in interdisciplinary teams to explore opportunities for improvement and innovation of service systems. This may lie in strategies, structures, processes and humans to humans or human to machine interaction - and also in the design of the physical environment of service provision. One must not forget that there is both a "Front Stage" – where the main customer interaction happens, as well as the "backstage" – where the infrastructure exists to make the service happen.
20 years ago, service design has been implemented as a new and experimental discipline at the Köln International School of Design. In the last two decades, it has evolved into an internationally recognized area in science and practice. Universities around the world make study programs, service design agencies have successfully built their business and companies work with service design agencies together to develop service design skills within their companies.
So what is different about Service Design? What about the traditional areas of expertise of design and how has the relevance of the field of design changed ? Is there a theoretical and methodological framework practitioners and academics can refer to? Can we take part in future of the service economy and understand the role that design will provide within it?
Following the event there was a great reception on the occasion of the 20th anniversary of this area to Service Design at the Köln International School of Design.
The conference was held in English!
Concept and organization:
Prof. Birgit Mager
in collaboration with