Lessons learned during her talk, according to one of the attendees, Laurette Siller Quintanilla, Experience & Service Designer: ""????Service design doesn't need to be beautiful, it needs to work and give a solution. ????It's vital to go through the whole process / methodology of design in order to come up with a great solution. Not skipping the first most vital part (empathizing, researching, and coming up with results (insights) in order to have a clear definition of the necessity. ????Services constantly evolve, all the time, no exceptions. ♟️Service design (SD) is strategic, interdisciplinary, radical, and it reframes questions. ????The magic of SD is continue testing it and prove it; fail early, save money for that; constant iteration. ????Not just Human Centered Design, but Life Centered Design: Not only considering humans, but all leaving creatures. ????The business design profiles are strongly being considered because we must not focus only on the user experience, but in the whole business (put different hats). ????Involve the employees when defining and designing; co-creation. Projects failing due to not understanding what they actually need. ????‍????HR is a great field to implement SD. You must have good resources to do a job (motivated people); invest in the forefront (payment, equipment, etc.). ????AI definitely improve services and many jobs will disappear, but would never replace the human brain (because we also evolve). ????????UK is a great example for many governments, they have strong promotors for SD and they've realized the important role it plays in their services (they even have a Design Council)."