Join the Royal College of Art's (RCA) highly acclaimed Service Design Short Course, led by Dr Nicolás Rebolledo Bustamante, with guest speaker Eva Guerra (Hidden Strategy) and learn how to apply human-centred design principles to create sustainable and desirable services.

The Royal College of Art is a global pioneer in the teaching of MA-level service design and has successfully trained a new generation of practitioners who are driving transformational change. Our graduates work at Google, Facebook, BT, EY, the Ministry of Justice and the Cabinet Office as well as the world’s leading innovation and design consultancies.

For more information, please visit our webpage.

This course only has a few spaces left so if you are interested in attending, please click here to book, and select 'Service Design Masterclass' on the form.

Key details:

Fees: £1200

4 live online sessions over 2 weeks

• Week 1: Thursday 16 – Friday 17 April 2026
• Week 2: Monday 20 – Tuesday 21 April 2026
• 9:30am – 1:00pm BST per session

The benefits to you and your organisation include:

• access to global best practice in service design
• apply service design in various contexts
• learn empathic understanding of users/customers
• return to your organisation with new techniques and strategies to put into practice, from improving service design management to incorporating user journey mapping more effectively
• experience critical, creative and insightful thinking
• interact and network with peers from different backgrounds and functions
• support and guidance during the sessions from top RCA Service Design MA student and recent graduate facilitators
• a certificate of online attendance.

Who should attend?

Anyone interested in transforming their organisation through the application of service design, including:

• service delivery teams wanting to improve customer experience
• private and public sector executives and senior managers wanting to reframe and solve their issues and deliver opportunities
• designers want to be more strategic and learn new tools
• entrepreneurs who want to deliver their ideas
• innovation teams who want to deliver effective innovation
• customer experience and service commissioners wanting to deliver better services.