The gap between goods and services is closing faster than ever.
Come learn how manufacturers can embrace a service design mindset to create unique value propositions, establish meaningful relationships with their end consumers, and derive recurring revenues from what would otherwise be one-time transactions.
Since the 1980’s, manufacturers have been turning their product offerings into services, creating recurring revenues from what would otherwise be a one-time transaction. Yet many manufacturers of more traditional products have been slow to adapt. These manufacturers find themselves at a crossroads today, often struggling to differentiate their offerings against global competitors. During this talk, Ruben will share how manufacturing companies who embrace a service design mindset can design their unique value propositions and create direct and meaningful relationships with their end consumers.
We are thrilled to offer this event in partnership with St. Louis Makes, the leading supporter of manufacturing in our region.
Ruben Ocampo is a designer and strategic facilitator who helps leaders imagine and enact visionary change by engaging them in a purposeful and meaningful dialogue with their end customers and the people responsible for executing this vision.
He has worked with large clients across several sectors, including government, manufacturing, logistics, infrastructure, workspace solutions, hospitality, banking and financial services in the areas of organizational strategy, innovation management and stakeholder engagement.
Having received Master degrees in both Business Administration and Human-Centered Design, Ruben’s engaging approach combines different ways of creating and interpreting shared meaning. He has been a teacher of Master-level courses in management and design and a keynote speaker at design conferences and seminars in the United States and abroad. Currently Ruben is an Adjunct Faculty member at the IIT Institute of Design in Chicago.
The Service Design Network St. Louis Chapter is pleased to offer this event in partnership with St. Louis Makes, the leading supporter of manufacturing in our region.
Parking is available in the lot across the street on Sarah or in the IKEA surface lot.
Contact Nathan Lucy, SDN's board chair, with questions at email@example.com or +1 (314) 799-7524.