SDN Academy Events - United Kingdom

This SDN Academy half-day course will provide insights on key business considerations, principles and branding tools for service design.

Description: 
What is a brand? How do you define, create and evolve one? And why is it important for service design? Join Fiona Myles in this half-day course covering the key business considerations, principles and tools of branding for service design. The course will not only cover the why, what and how of defining, creating and evolving service brands, but will also provide some insight in naming and organising service brands as portfolios.

The course will include presentation, exercise and interactive sessions.

What are the takeaways from this training?

You will learn: 

  • What a brand is and how it is defined

  • Why brand is important for service design 

  • How to go about creating and evolving a service brand

  • What the key principles and tools are

  • How to organise service brand portfolios

  • How the industry is evolving


High-level agenda

  • Branding specifically for service design

  • Delivering at customer touch points

  • The role design plays

  • Naming and organising service brand portfolios

Who is this course for?
Service designers, design strategists and anyone interesting in harnessing the power of branding in their practice.

Date(s) and Time(s)
November 17, 2021
14:00 - 17:30 GMT
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Location
SDN Academy Online
Platform details will be shared with course registrants prior to course

Pricing
Early Bird until Oct 1, 2021
SDN Member: €126
Non-Members: €148,50

After Oct 1, 2021
SDN Member: €140
Non-Member: €165

Learn more about the course on the SDN Academy Website here

Fiona Myles
Fiona Myles - SDN Invited Trainer

Fiona Myles has over 20 years of experience as a branding consultant, design thinker and lecturer with a Cranfield MBA. She is Senior Design Manager at the Design Age Institute at the Royal College of Art, bringing products and services to market for the ageing population. She also runs her own branding consultancy Kin, recent clients include the British Council, British Library, Design Council, GIZ, National Lottery Heritage Fund, Nesta and University of the Arts London.

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