Dear SDN Members,

Join us for the upcoming SDN Global Café on 26 November, 2025, where renowned service design authors Andy Polaine and Ben Reason will explore the evolution of service design in celebration of the newly released second edition of Service Design: From Insight to Implementation.

In this engaging conversation, Andy and Ben will discuss what’s changed since the first edition — from the growing intersection between service design and digital products to the expanding role of design within organizations. They’ll also reflect on how the value of service design has become increasingly evident across industries and geographies, highlighting new perspectives and success stories that have shaped the field.

Take this opportunity to gain fresh insights from two leading voices in service design and connect with the global SDN community!

Event Details:

Date: Wednesday, 26 November, 2025
Time: 4:00 PM – 5:00 PM CET / 3:00 PM GMT / 10:00 AM EDT
Location: Zoom (link available on your Member Dashboard under the Discounts section)

Hosted by:

• Birgit Mager, President, SDN

• Brian Gillespie, SDN Leadership Team

Secure your spot now — and come ready to rethink how, why, and where we design.

Log in to your Member Dashboard to access the Zoom link and register.

Not yet an SDN member? ❤️ Join today and be part of the global conversation shaping the future of Service Design.

See you at the Café!