SDN Global Café - Germany

From Evidence to Action: Join the SDN Global Café Exploring the UK’s First Public Design Evidence Review with Professor Lucy Kimbell and David Singer. Join us on 18 March, 2026!

Dear SDN Members,

Join us for the upcoming SDN Global Café on Wednesday, March 18, where we explore the present and future of public design in the UK. Professor Lucy Kimbell from the University of the Arts London and David Singer from Transform will introduce the Public Design Evidence Review, published in July 2025, and share insights from a futures exercise involving more than 400 practitioners responding to its findings.

Title: From evidence to action: The Public Design Evidence Review

In this engaging session, Lucy and David will reflect on what the evidence reveals about how design is currently used within government, and what needs to change to embed design more deeply across the policy cycle. Looking ahead to 2030, they will explore the actions required from both design practitioners and civil servants, while addressing the barriers that continue to hold public design back today, including leadership, investment, and how we measure impact.

There is also a strong SDN connection at the heart of this work. Transform’s Immigration and Asylum project, winner of the Service Design Award, Best Public Sector Projet 2021, is featured as one of the Public Design Evidence Review case studies, demonstrating how service design can deliver meaningful and lasting change in complex public systems.

Join us on March 18 for an inspiring and evidence led conversation, and connect with the global SDN community as we explore how service design can shape better public outcomes.

EVENT DETAILS

Date: Wednesday, March 18, 2026
Time: 3:00 PM GMT 4:00 PM CET
Location: Zoom
(The link is available on your Member Dashboard)

HOSTED BY

Birgit Mager, President, Service Design Network
Brian Gillespie, Service Design Network Leadership Team

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Lucy Kimbell
Lucy Kimbell - Professor

Lucy Kimbell (PhD) is Professor of Contemporary Design Practices at Central Saint Martins, University of the Arts London where she convenes the Policy Futures Studio. Her research explores service design, social design and design for policy. She is co-director of the international Sustainable Transitions through Democratic Design Doctoral Network funded by the EU Marie Curie programme and led the Design and Public Policy Research Network funded by the Arts and Humanities Research Council. An innovator in post-graduate education, she taught design on the MBA at Said Business School for 15 years, delivered executive education in design thinking and service design, and helped set up the MBA at Central Saint Martins.

David Singer
David Singer - Director

David is Director of Design for Transform, leading teams that weave together human-centred research, participatory design and organisational change to create scalable and sustainable products and services, across physical and digital domains. He’s worked for clients including His Majesty’s Courts and Tribunal Services, Department for International Trade, His Majesty’s Land Registry, Department for Education, Department for Energy Security and Net Zero, IKEA and the BBC. David cut his teeth in service design as a transformation lead for mental health services in Lambeth, a borough of London, following time as a social worker. Since then, he has turned his person-centred, asset-based and systems-thinking to facilitating design-led change.

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