The SDN Brazil chapter is gathering for a meetup in Floripa. In the usual style of a book club format we'd like to take a look at some of the content of the Touchpoint Journal Vol. 10 No. 1. This time we are focusing on the implementation phase of the service design process.
"Successfully Implementing Service Design Projects - Essential preconditions and influencing factors."
Why is the success rate in implementing service design projects
still low? Why do brilliant concepts fail when it comes to anchoring them in the daily business of the client organisation? Where are the barriers to implementing service design projects and where are the optimisation potentials? And are there any influencing factors that service designers should consider in future projects?
Finding answers to these questions and better understanding the complex topic of implementation was the motivation behind a three-year international study. The results are 24 influencing factors and the ‘KUER’ implementation model.