Other Events - Germany

Learn more about research fundamentals and conversation techniques in this SDN Academy Masterclass.


Date(s) and Times: 25 Nov&02 Nov 2020, 15:00-18:30 CET
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Location: SDN Academy Online 
Platform details will be shared with course registrants prior to course

Course Language: English 


  • SDN Member Ticket: €350,- 
  • Non-SDN Member Ticket: €385,- 

What to expect?

„It is critical to understand the cause of customer needs and not only address the obvious symptoms“

Successfully conducting qualitative user research and deriving strong insights and relevant recommendations in a short time is crucial. In order to understand user needs in detail and also to detect the deeper, non-obvious needs, psychological basics, the skilled use of conversation techniques and a high degree of communication skills are essential. The course will provide a lively mix of introducing and discussing selected theories and practical exercises.

What are the takeaways from this training?

  • introduction to essential psychological fundamentals that are relevant for every user interview e.g. perception, mental models, constructivism, cognitive biases, non-violent communication, active listening, body language

  • a set of impactful conversation and questioning techniques from the fields of systemic consulting, coaching and NLP

  • the researcher mindset


Who is this course for?

The workshops are designed for all those who want to deepen their skills in the field of user, UX and service design research or who want to become a user researcher.

Dr. Tina Weisser
Dr. Tina Weisser - SDN accredited Master Trainer