Early bird: £750 until 24 January 2022
Full fee: £800 from 25 January 2022
Two x 3.5 hr sessions:
Session 1: 21 February 2022
Session 2: 22 February 2022
9:30am – 1pm GMT per session (plus optional coffee morning networking 9–9.30am)
In this masterclass, you will learn how collaboration with external organisations and networks can help you to identify and accelerate the development of new products and services. This might include working with startup companies, universities, existing suppliers or crowdsourcing.
Open innovation contrasts with internally focused approaches to research and development. It encourages you to be more open to ideas from outside your organisation. During the masterclass you will be introduced to the tools and techniques of open innovation so that you can begin collaborating with external partners.
As companies and organisations have struggled to adapt to the fallout of the Covid-19 crisis, many have turned to open innovation. This has allowed them to share risk and remain competitive. By looking beyond their internal boundaries and capabilities they have co-developed new products, services and processes with users, communities and customers.
The RCA and London & Partners will introduce you to the theory of open innovation illustrated by real world case studies, practical exercises and access to special guests from London who will share their experience of using open innovation to transform their own organisations.