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Learning to Listen to your Customers is designed to introduce you to the key approaches and principles of user research within a service design process.

We will explore the rationale behind the use of user research and how important it is to consider all stakeholders when designing the right thing, and the thing right.

This 2 day course is relevant for all those organisations who realise the importance of learning to listen to their customers across private, public and third sectors.

You will be introduced to key methods within user research, such as service observations, open interview techniques, capturing stakeholder views and disseminating these in a coherent fashion.

Learning to listen to your customers can help you gain valuable insights into the problem and appreciate a much deeper understanding of your customer needs, moving away from assumption based decisions and stereotyping.

View our course leaflet and book your place here

Lunch and refreshments included.

Refunds will only be given if there are insufficient numbers to run the course or if you cancel your place more than 7 working days before the course start date.


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