Other Events - United Kingdom

Explore key human-centred design principles and how to apply practical tools that place the human experience and people at the centre of transport decision-making, led by the RCA’s Intelligent Mobility Design Centre live online.

Key details: 



Live Online

Three x 3.5 hr sessions

9, 10, 11 March 2022

9am-12:30pm GMT per session


Intelligent mobility is about technology, design, people and culture combined.

This intensive online short course will expose you to current and emerging mobility trends and changing user behaviours in key markets through real world case studies and specialist guest lectures that cover a wide range of topics, including:

  • alternative mobility services such as shared vehicle schemes
  • emerging technologies for better, quicker, cheaper outcomes today
  • micro transportation (eg. dockless scooters)
  • predicting demand for new vehicle types (e.g. autonomous and electric vehicles)
  • public transport
  • privately owned cars

Developed by esteemed academics and designers from the RCA’s Intelligent Mobility Design Centre and led by Dr Jiayu Wu, Reader in Intelligent Mobility Design – you will have access to unique knowledge on design principles and research methods, developed over two decades while working with half of the world’s top ten largest automotive companies.

Guest speakers will provide diverse insights, they include:

Professor Clive Grinyer, Head of RCA Service Design MA programme, will speak about the newly designed iconic British chargepoint for the Department for Transport

Rikesh Shah, Head of Commercial Innovation at Transport for London, will discuss using connected vehicle data, transport innovation, and London’s evolution as a city.

You will connect with a group of global participants and advance your knowledge by working together using real world case studies and customised toolkits and creative processes, guided and supported by RCA academics.

You will have the opportunity to put into practice our SAFE (Simple, Adaptable, Familiar, Environment) principles and tools for future mobility developed for rethinking the most imperative issues such as sustainability, inclusivity, and efficiency from the perspective of individuals.


The benefits to you and your organisation include:

  • an introduction to key human-centred design principles and research methods
  • access to global best practice in intelligent mobility design
  • return to your organisation with a set of human-centred design case studies and toolkits to put into practice
  • interact and network with peers from different backgrounds and functions.

Course Team Names: 

Professor Dale Harrow

Professor Clive Grinyer

Rikesh Shah

Other RCA and Industry guest speakers to be announced.

Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described courses as circumstances dictate.

Contact short-courses@rca.ac.uk for more information.