On May 25th, CBi invited Chashan (PHD at Interactive Media Lab of Design School in Seoul National University) to share service innovation thinking by practical cases in Alibaba. Different from former salons which were inconvenient for the audiences because of physical distance, this one went online instead, offering our audiences one hour of solid information, which can be heard during their fragmented time. This kind of online service design salon is not often seen in China.To publicize service design, CBi and SD (Successful Design) turned oral sharing into text article and posted it on Wechat. According to the data, the article reached 24401 people and read by 1115 over that night—an one-hour sharing influenced thousands of people.
Chashan thinks there are many types of touch points in service design: physical, numeral, emotional, invisible, overlapped etc. Their arrangement is proportionate in different phases of service. And a good service design is the process of digging and seeking the golden ratio.After the sharing, many audiences said that they gained a brand new understanding over the value and effect of service design. They interacted with each other enthusiastically in the Wechat sharing group.
More and more people began to get a basic understanding of service design after this sharing. What’s more, in order to gather those talents who are dedicated to empower China with innovation, CBi and SD launched an online cross-sectoral platform to share innovative theories and practices in different industries. In 2016, they successfully invited 30 professionals and authorities to share their thoughts on the platform.
Here is where senior managers, company founders and scholars--all have a certain level of knowledge in company innovation and design thinking--meet each other for a common goal—to change business and society with design.
Currently, the development of service design just get started in China, and knowledge popularization should be put on top priority. Therefore, we will keep running online salon besides offline activities. We aim to provide more access to service design with both online popularization and offline experience.
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