Chapter events - China

5月24日,桥中特地邀请到了茶山结合阿里巴巴实际的案例分享服务创新思维的应用。与以往沙龙不同的是,这次我们将分享从线下走到线上,减少物理空间距离给听众带来的不便,而是利用碎片时间回听的方式给听众带来1小时的干货分享,这也是中国为数不多的关于服务设计的线上分享沙龙。根据数字显示,当天晚上文章的送达人群达到24401人,图文阅读人数1115人,一小时的时间带动千人的影响力。

On May 25th, CBi invited Chashan (PHD at Interactive Media Lab of Design School in Seoul National University) to share service innovation thinking by practical cases in Alibaba. Different from former salons which were inconvenient for the audiences because of physical distance, this one went online instead, offering our audiences one hour of solid information, which can be heard during their fragmented time. This kind of online service design salon is not often seen in China.To publicize service design, CBi and SD (Successful Design) turned oral sharing into text article and posted it on Wechat. According to the data, the article reached 24401 people and read by 1115 over that night—an one-hour sharing influenced thousands of people.

524日,桥中特地邀请到了茶山(韩国首尔大学设计学院交互媒体研究室博士,阿里巴巴的资深交互设计师)结合阿里巴巴实际的案例分享服务创新思维的应用。与以往沙龙不同的是,这次我们将分享从线下走到线上,减少物理空间距离给听众带来的不便,而是利用碎片时间回听的方式给听众带来1小时的干货分享,这也是中国为数不多的关于服务设计的线上分享沙龙。为了更好地对服务设计扩大推广,桥中和成功设计平台将当天嘉宾的语音分享汇总成微信文章并进行分享,根据数字显示,当天晚上文章的送达人群达到24401人,图文阅读人数1115人,一小时的时间带动千人的影响力。

During this online sharing, Chashan introduced the background of service design from three aspects: historic background, service provider and receiver, and the essential differences between product and service. He also used the example of different explanations of service design on Baidu, Naver and Google to emphasize the importance of people’s understanding on service since their understanding decides what kind of service they will receive. Through the cases of Alibaba, he put forward that the focus priority of service design in elevating user’s experience should goes from concern to complaint, then to experience and lastly to touching sentiment. Besides, he elaborated the usage value, reaction value and caring value of service design.

Chashan thinks there are many types of touch points in service design: physical, numeral, emotional, invisible, overlapped etc. Their arrangement is proportionate in different phases of service. And a good service design is the process of digging and seeking the golden ratio.

After the sharing, many audiences said that they gained a brand new understanding over the value and effect of service design. They interacted with each other enthusiastically in the Wechat sharing group. 
在这次线上语音分享中,茶山首先从“时代背景”,服务提供者和服务接受者,“产品与服务的本质区别”三个方面介绍了服务设计的背景,此外通过比较服务设计在百度,NaverGoogle上的不同解释,强调了国民对于服务理解的重要性,国民对于服务的理解,决定了国民将获得什么样的服务。通过阿里巴巴的案例,一方面提出了服务设计提升用户体验的优先级应该是:顾虑、不满、体验、感动。另一方面阐述了服务设计具有的使用价值、响应价值和关怀价值。
To publicize service design, CBi and SD (Successful Design) turned oral sharing into text article and posted it on wechat. According to the data, the article reached 24401 people and read by 1115 over that night—an one-hour sharing influenced thousands of people.

More and more people began to get a basic understanding of service design after this sharing. What’s more, in order to gather those talents who are dedicated to empower China with innovation, CBi and SD launched an online cross-sectoral platform to share innovative theories and practices in different industries. In 2016, they successfully invited 30 professionals and authorities to share their thoughts on the platform. 

为了更好地对服务设计扩大推广,桥中和成功设计平台当天把嘉宾的语音分享汇总成微信文章并进行分享,根据数字显示,当天晚上文章的送达人群达到24401

Here is where senior managers, company founders and scholars--all have a certain level of knowledge in company innovation and design thinking--meet each other for a common goal—to change business and society with design.

Currently, the development of service design just get started in China, and knowledge popularization should be put on top priority. Therefore, we will keep running online salon besides offline activities. We aim to provide more access to service design with both online popularization and offline experience.

这里聚集了对设计思维、企业创新有一定研究的公司高管、设计创始人和学者,为推动设计变革商业和社会而相遇。目前服务设计在中国还是起步阶段,知识的普及也是当务之急。因此未来在服务设计方面除了举办线下的活动外,还会继续线上沙龙的运营。打造线上服务设计内容普及,线下服务设计活动体验的全链路模式。