Design has its roots in the Industrial Revolution, when exciting new technologies allowed for mass production. Today, amidst the fourth industrial revolution—or digital revolution—design is increasingly needed, and evolving according to the needs of the contemporary moment. During this event, we will explore how various leaders define and practice design today, how and why the field has evolved, and what design skills are needed at the executive level. We will also consider the future of design and design roles.

ID alumni Jess Dugan (MDes + MBA 2012), Design Principal at 3M; Amy Pogue Brady (MDes 2003), Experience Design Strategy Leader at U.S. Bank; and Matt Huang (MDes 1996), Principal Design and Innovation Strategist at Target; will join a panel discussion at the 3M Design Center with other practice leaders to talk about the changes they see and foresee.

About the panelists

Amy Pogue Brady, Director of Experience Design and Strategy, U.S. Bank

Amy Pogue Brady is a Director of Experience Design and Strategy and U.S. Bank, responsible for enterprise-wide initiatives to understand and define fundamental customer and employee experiences and then shape new services and strategies from that work. She thrives on introducing new capabilities and methods into organizations while helping to enhance existing insights and innovation structures. By leveraging a varied background in engineering, design and strategy, she works to understand people and their behaviors, motivations and dreams, creating insights and frameworks she can use to develop new products, services and strategies. She has a MDes from the Institute of Design and a BS in Communication Design from the University of Minnesota.

Jessica Dugan, Design Principal, 3M Health Care

As Design Principal for 3M Health Care, Jessica is responsible for driving improved user experience and successful business outcomes across the Health Care business group. She draws upon her multi-disciplinary background in design and business to create experiences that are desirable, viable and feasible in the marketplace. She has a passion for service design particularly for connecting the dots between the inspirational and operational parts of an experience to bring it to life. Jessica holds a B.S. in Journalism from the E.W. Scripps School of Journalism at Ohio University, an MBA in Business Administration from the Stuart School of Business at the Illinois Institute of Technology and an MDes in Design Strategy from the Institute of Design at the Illinois Institute of Technology.

Matt Huang, Principal Design Strategist, Target

Matt Huang is a Principal Design Strategist at Target; responsible for driving Advanced Development and Strategy for the Owned Brand Product Design and Management Group. He is passionate about putting human in the center of any design or business challenges, whether it is a new product, a new service, or a new business model. Prior to working at Target, he worked at academia, design consultancies, and corporate. Matt has a bachelor’s and a master’s degree in Mechanical Engineering from Shanghai Jiao Tong University in China and MDes in Human-Centered Product Design from the Institute of Design at the Illinois Institute of Technology.

About IIT Institute of Design (ID)

Founded by László Moholy-Nagy as The New Bauhaus in 1937, IIT Institute of Design (ID) is known for pioneering human-centered design and systems design. Today we are home to the only US design school devoted completely to graduate students. But ID is more than a graduate school. We are an international community of learners and practitioners building responsible, cooperative, intelligent futures to address the biggest issues of our time. Learn more about ID at id.iit.edu.