Chapter events - United States

Learn how GenAI can support design research

Event Description

We’ve all heard the buzz about how GenAI will transform our design. Whether you’re already a GenAI expert, or you’re a skeptic wanting to learn more, this month’s talk is for you! An encore presentation from last month at the Service Design Global Conference, Cameron Hanson from Smart Design will guide us through practical ways to integrate GenAI into the design research process. In particular, she’ll walk us through what she learned by conducting three experiments using GenAI for synthetic users, research synthesis, and in-person ideation.


Cameron Hanson (she/her) is a Strategy Director at Smart Design who leads multidisciplinary teams to tackle human issues for big brands. As an expert in design research and service design, she uses her skills to understand people's needs and wants to create strategies for improved products and services. Notable clients include Capital One, Meta, Google, Harley-Davidson, and the US Department of Agriculture. Cameron has an MFA in Transdisciplinary Design from Parsons School of Design. Smart Design is an innovation and design consultancy based in the Brooklyn Navy Yard.


  • 6:00-6:30PM Meet & Mingle over pizza
  • 6:30-7:30PM Presentation
  • 7:30-8:00PM Discussion & Networking

Financial Transparency & Scholarships

As a non-profit, we do our best to strike a balance between making our events available to all and ensuring we keep the lights on. For this event, we are charging $10.

  • If this amount is prohibitive for you to attend this event, please message Barry on Meetup and we'll provide you a scholarship to this event.
  • If you'd like to provide scholarships, please message Barry on Meetup and he will follow up with you.


Smart Design suggests using their Google Maps Pin Drop for the entrance to their space. Enter through the following Navy Yard entrances: Sands Street (most direct from subway) or Cumberland Street. Inform the person at the front gate that you are here for the event at Smart Design. The entrance is between building 41 and our building 127. When you enter our building there is an interior door that will provide elevator access. If you are driving, you can park alongside any of the brick buildings within the Navy Yard.