Being innovative in today’s consumer landscape is not just about leveraging on the latest technology for products and services, but putting consumer needs at the heart of it. Join our experts – Claus Helbing (Managing Director, BCG Platinion Singapore), Seamus Tardiff (Senior Strategic Designer, BCG Digital Venture Singapore), Aparna Bharadwaj (Managing Director and Partner, BCG Singapore), and Juliana Goh (Head of Global Data Experience Design CoE, Dentsu Aegis Network) – to hear their perspective of design-driven innovation in Southeast Asia.
Claus is specialized on large transformation projects in investment banking/capital markets as well as the definition of innovative IT Operating Models and digital technologies. He has gained extensive experience in the financial services industry in which he is working for more than 18 years.
Aparna has 18 years of experience in Commercial/ Marketing and Sales topics across a variety of industries - Consumer Goods, Logistics, Commodities & Mining and Financial Institutions. She leads BCG's Centre for Customer Insights (CCI) and our Marketing, Sales, and Pricing practice (MSPA) in SouthEast Asia. I have been working closely on the topic of economic development, productivity and future skills in Singapore as well as a wide range of Operational, Sales and marketing topics in Consumer Goods across SEA.
Juliana brings her 18 years of digital experience to the table. An experienced creative team leader and design director, from a Design Partner with a AR/VR SG-SUZHOU start-up in 2017 to leading the design team in Samsung Content & Services (2013-2015), Head of IBM iX (2016) to being a Design advocacy in KPMG Digital Village (2018-Now). Juliana's strengths are in building teams and setting up processes from ground zero. Her experience of UX/UI design, conceptualization, end to end product execution and mentoring enables her strength. She loves getting her hands dirty and has direct involvement in the development of small to large-scale projects.