Other Events - United Kingdom

Explore the emergent role of design within the landscape of innovation, the key players in design-led innovation teams, how to combine convergent, the real world versus the world of ideas and more.

Understand the purpose of design thinking in promoting innovation, and learn real-world applications and strategies for design thinking, delivered live online.

Key details:

Fees:

£900

Location:

Online

Four sessions over two weeks

11am – 2.30pm BST per session

  • Session 1: 28 April 2022
  • Session 2: 29 April 2022
  • Session 1: 3 May 2022
  • Session 1: 4 May 2022

Introduction: Explore the emergent role of design within the landscape of innovation, the key players in design-led innovation teams, how to combine convergent and divergent thinking, the real world versus the world of ideas, the power of visualisation and ways to scale up your design concept.

Using case studies and innovation stories that draw from current exhibitions and the permanent collection at the Design Museum, the masterclass will explore the curatorial context and provide a rich and stimulating mixture of new ideas and practical tools.

At the core of the masterclass is the opportunity to work as part of a creative team on a real-world project that you bring to the session. Whatever business sector you are in, or level of design interest or expertise, this course will equip you with a robust model to apply design thinking in your own working life.

Our approach to design thinking

The Royal College of Art views Design Thinking as a form of people-centred innovation. Design solutions therefore derive from reframing problems from the perspective of the citizen or the customer, not the producer or service provider. The process is not scientifically neutral – it involves showing empathy and engagement with people’s lived experience. It also means resolving the contradictions between the real world of barriers and constraints and the abstract world of imagination and creative ideas. This masterclass will provide the tools and frameworks to bridge this divide.

The benefits to you and your organisation include:

  • thorough understanding of design thinking as applied across a range of business and organisational challenges
  • a new model to reframe innovation projects through a design lens
  • experience of working collaboratively
  • access to global practice in design thinking
  • critical, creative and insightful thinking
  • ideation and visualisation skills to realise design innovations
  • empathic understanding of users / customers
  • interact and network with peers from different backgrounds and functions.

Course Team Names: 

Professor Emeritus

Jeremy Myerson

Adrian Westaway

The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described courses as circumstances dictate.

Contact short-courses@rca.ac.uk for more information.

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