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Join the Creative Leadership Masterclass for professionals with Rama Gheerawo and Dr Ninela Ivanova. Access world class expertise and strategies to put creative leadership into practice.

Creative Leadership

Creative Leadership

Creative Leadership is not a typical leadership strategy. It’s a transformational process in which individuals use their innate creativity and potential to realise the goals of their organisation or project. The Creative Leadership short course at the Royal College of Art was pioneered by Rama Gheerawo, Director of the Helen Hamlyn Centre for Design, to address the need for new models of leadership at all levels of an organisation.

This introductory one-day executive workshop is based on tried and tested methods developed with businesses, drawing on expertise the Helen Hamlyn Centre for Design has acquired while delivering over 280 projects for clients ranging from businesses, the government and the third sector. The workshop will include examples of real-world case studies of Creative Leadership in action.

Find out more on our website. Or book now.

Programme team

Programme team

Rama Gheerawo is Director of the Helen Hamlyn Centre for Design. With nearly two decades in leadership and innovation, he was named one of 2018’s Creative Leaders by Creative Review. He is a serial innovator in the fields of technology, products, services and transport with over 100 projects to his name. In demand as a keynote speaker, writer, curator and thinker, he is highly experienced in delivering workshops and executive sessions that motivate and inspire business leaders, practitioners, academics and entrepreneurs.

Dr Ninela Ivanova is an Innovation Fellow at The Helen Hamlyn Centre for Design where she heads the new Inclusive Design for Business Impact area, which looks at how the methods, tools & processes of Inclusive Design, Design Thinking and Creative Leadership can directly impact and transform business and industry. Ninela is an interdisciplinary designer and researcher who specialises in working co-creatively with people to educate and inspire audiences towards innovation and collaboration on a global scale. Ninela joined the RCA in January 2018 as a Research Fellow to work alongside HHCD Director Rama Gheerawo to grow the evidence-base and scope of Creative Leadership and its three focus areas: Creativity, Empathy and Clarity. This is fulfilled by bringing together design and neuroscience to further knowledge and practical applications in areas of personal and organisational transformation, as well as thought leadership projects that wholistically address technological, environmental and people factors.

The Helen Hamlyn Centre for Design is the largest and longest-running centre for design research at the Royal College of Art. The founding principles are to use empathy to understand people’s needs and then harness the creative power of design to make a difference through the delivery of products, services, systems and environments.

Personal and organisational benefits

Personal and organisational benefits

The benefits to you and your organisation include:

  • the opportunity to develop and apply the core RCA Creative Leadership attributes and processes
    access to world-class expertise
  • strategies to cultivate your individual leadership profile using creativity, empathy and clarity
    interaction and networking with peers from different backgrounds

How will I learn?

The course includes:

  • lectures
  • interactive group workshops, with feedback from facilitators

What will I learn?

You will learn to:

  • practice Creative Leadership on an individual and collective level
  • apply the attributes, tools and frameworks of Creative Leadership in your personal and professional development
  • recognise and address the need for empathy, clarity and creativity in your interactions with colleagues, clients and partners and understand the value of these leadership attributes in ideation, research and project delivery

Who should attend?

This course is highly suited to:

  • chief design officers
  • mid-to-senior level management
  • in-house R&D teams
  • business developers
  • sales, marketing and design teams
  • intrapreneurs and entrepreneurs
  • anyone from the creative industries
  • talent consultants
  • traditional services e.g. finance, accounting, IT, law etc
  • government and civil service
  • public sector and NGOs

Course duration: one day, structured over two half-days

Day one: starts after lunch at 1pm and finishes at 5.30pm

Day two: starts at 9.30am and finishes before lunch at 1.30pm

Location: RCA Kensington

Fee: £750
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Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described courses as circumstances dictate.