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Creative Leadership is not a typical leadership strategy. It’s a transformational process in which individuals use their innate creativity and potential to realise the goals of their organisation or project.

This introductory one-day executive workshop is based on tried and tested methods developed with businesses, drawing on expertise the Helen Hamlyn Centre for Design has acquired while delivering over 280 projects for clients ranging from businesses, the government and the third sector. The workshop will include examples of real-world case studies of Creative Leadership in action.

Research by the Centre shows that the three core Creative Leadership attributes they identified – empathy, clarity and creativity – are widely recognised as baseline operational and leadership values. They establish a holistic proposition for personal and organisational development previously unmet by design management, creative strategy and leadership courses.

Programme team

This course will be delivered by staff from the RCA's Helen Hamlyn Centre for Design.

Rama Gheerawo is Director of the Helen Hamlyn Centre for Design. With nearly two decades in leadership and innovation, he was named one of 2018’s Creative Leaders by Creative Review. He is a serial innovator in the fields of technology, products, services and transport with over 100 projects to his name. In demand as a keynote speaker, writer, curator and thinker, he is highly experienced in delivering workshops and executive sessions that motivate and inspire business leaders, practitioners, academics and entrepreneurs.

Dr Ninela Ivanova is a Post Doctoral Research Fellow at The Helen Hamlyn Centre for Design. She is an interdisciplinary designer and researcher who specialises in working creatively with people to educate and inspire audiences towards innovation and collaboration, on a global scale. Ivanova’s Fellowship at the RCA builds on existing research in three focus areas: creativity, empathy and clarity. This is fulfilled by combining the findings of scientific research with design research approaches, to further knowledge and practical applications in areas of personal and organisational education and training.

The Helen Hamlyn Centre for Design is the largest and longest-running centre for design research at the Royal College of Art. The founding principles are to use empathy to understand people’s needs and then harness the creative power of design to make a difference through the delivery of products, services, systems and environments.

The RCA Creative Leadership executive workshop is based on custom courses delivered for organisations such as the Hong Kong Civil Service Bureau, Bertelsmann and Design and Architecture Norway (DOGA).

Personal and organisational benefits

The benefits to you and your organisation include:

  • The opportunity to develop and apply the core RCA Creative Leadership attributes and processes
  • Access to world-class expertise
  • Strategies to to cultivate your individual leadership profile using creativity, empathy and clarity
  • Interaction and networking with peers from different backgrounds.

What will I learn?
You will learn:

  • Practice Creative Leadership on an individual and collective level
  • Apply the attributes, tools and frameworks of Creative Leadership in your personal and professional development
  • Recognise and address the need for empathy, clarity and creativity in your interactions with colleagues, clients and partners and understand the value of these leadership attributes in ideation, research and project delivery.

How will I learn?
Learning takes place in groups of up to 22 participants. This course includes:

  • Lectures
  • Interactive group workshops, with feedback from facilitators.

Who should attend?
This course is highly suited to:

  • Chief design officers
  • Mid-to-senior level management
  • In-house R&D teams
  • Business developers
  • Sales, marketing and design teams
  • Entrepreneurs and intrapreneurs
  • Anyone from the creative industries
  • Talent consultants
  • Traditional services e.g. finance, accounting, IT, law etc.
  • Government and civil service
  • Public sector and NGOs.

Course duration: 2 days

Day 1: Start from 1pm – 5.30pm | Day 2: Start from 9.30am - 1pm.
Location: RCA Kensington
Fee: £750
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Disclaimer: The information given is accurate at the time of publication, however, the RCA reserves the right to amend the described courses as circumstances dictate.