What does IKEA, Airbnb, and Nespresso have in common? They are companies that use design as a driver for continuous innovation and growth. These are design-driven companies that reached market leadership by focusing on delivering great experiences for their customers, and building high-growth businesses around the brand experience. This intense workshop teaches you the mindset, methods and tools to build design-driven companies using Business Innovation Design approach. You will be guided step-by-step through the 24 blocks of BID around a given business challenge.