What to expect?

Join us for a sneak peek at how to design innovative services that go beyond the ordinary. In this 3-hour workshop, you will see a human-centered approach to how to use Language, AI, and service design principles to create exceptional service experiences. You will explore how to shape perceptions, memories, and values with language and how to generate and evaluate ideas with AI. You will also see how to design value architectures, craft service concepts, map service journeys, prototype solutions, and test outcomes. Take advantage of this opportunity to be at the forefront of service innovation - seats available: 30.

Course learning objectives

• How to use Language and AI to generate innovative ideas for new services and uncover valuable insights and customer needs; 

• How to design value architectures and desirability for new services using service design principles and frameworks; 

• How to craft compelling service concepts that align with customer expectations; 

• How to support stakeholder conversations with service maps that visualize the service journeys and touchpoints; 

• How to prototype and test service concepts using state-of-the-art tools and methodologies.

Who is this course for?

This workshop is designed for professionals who are interested in or involved in creating, delivering, or improving services across various industries. The course is suitable for roles such as Service designers, Design researchers, UX designers, Product managers, Business analysts, Innovation managers, Customer experience managers, Marketing managers, Project managers, and Consultants. ​

The course is also relevant for anyone who wants to learn how to use Language, AI, and service design principles to create innovative and customer-centric services.

​Support

Next to the two 3-hour online modules, participants will have access to a complimentary 30-day subscription to the SDL Community’s 24/7 expert AI.ssistant on the Tmpt. me platform.

​​Investment

This SDN Academy workshop fee is billed at registration and includes: 

• Your access to a complimentary 30-day subscription to the SDL Community’s 24/7 expert AI.ssistant on the Tmpt.me platform and 

• When also registering for the 6-week course, "Service Design Logic: From Keywords to Blueprints," the investment made for this workshop will be discounted from the course's full registration price of 2.320,00 Euros

​Financial Inclusion

We as the SDN support financial inclusion as part of our DEI mission (Diversity, Equity and Inclusion), based on the world bank clusters. So, if you think you are eligible – please contact us at academy@service-design-network.org! 

General Info

Course Dates and Times:
Workshop | April 12, 2024
Project Presentation & Critique | April 19, 2024

Language: English