Chapter events - China

2016年6月19日,“2016服务设计论坛”在上海电机学院闵行校区精彩上演。本次设计论坛以“服务设计在医疗方面的应用”为主题,旨在提供一个在校师生与企业交流学习的平台,促进服务设计理念的传播和人才的培养。

The “2016 Service Design Forum” was held in Shanghai Dian Ji University on June 19th, 2016. This forum focuses on “Application of Service Design in Medical Area”, aiming to offer a communication channel between students, teachers and companies, and to propagate the idea of service design as long as cultivate more talents.

 Nearly 70 teachers and students went to the forum. Cathy Huang, president of China Bridge Ltd, Dr Wang Shishun,senior partner of Showmore Design Co. and Dr. Huang Lei from Affiliated Hospital of Tongji University were all invited to participate the forum. They made wonderful speeches and exchanged ideas with present students and teachers. This groundbreaking forum concentrates on the topic of “Application of Service Design in Medical Area”, which very much accords with the needs of modern Chinese medical industry, and have laid great foundation for future company-university cooperation.

2016619日,“2016服务设计论坛”在上海电机学院闵行校区精彩上演。本次设计论坛以“服务设计在医疗方面的应用”为主题,旨在提供一个在校师生与企业交流学习的平台,促进服务设计理念的传播和人才的培养。

这次服务设计论坛由来自上海电机学院的近70名师生参加,邀请了上海桥中商务咨询有限公司总裁黄蔚,上海舍末创意设计有限公司高级合伙人王世顺博士,同济大学附属同济医院黄蕾博士应邀做了精彩的发言,并与在座师生进行交流。这次论坛聚焦“服务设计在医疗方面的应用”这一主题,非常符合中国当下医疗产业发展的需求,让人眼前一亮,也为后续企业与学校展开相关合作打下了很好的基础。

1.   Design “Care” for the healthcare industry

Cathy Huang, president of China Bridge Ltd

 Founded in 2003, CBi is one of the earliest and most powerful innovation management companies in China. Its main partners all have rich work experience in world-widely famous design company or large multinational corporations.

Cathy first introduced the importance of design thinking. Design thinking is gradually becoming the safeguard for a company's economic growth. Nowadays, companies no long just sell products, but also consider about what service they could provide their consumers. Then she introduced the five elements of service design through a couple of practical cases ---Empathy, Visualization, Scenario, Rapid Product Iteration and Story Telling. As regards to the design process, Cathy emphasized the application of mobile diaries and in-depth interview. She also pointed out that the promotion of “concept workshop” and involvement of more and more stakeholder would continually improve our design quality.

1.设计健康医疗产业的“Care

黄蔚    上海桥中商务咨询有限公司总裁

成立于2003年的桥中设计咨询管理有限公司,是中国本土成立最早、最有实力的创新管理公司之一。主要合伙人均具有在国际著名的设计公司及大型跨国企业的丰富工作经验,融合广阔的行业资源并深谙其中特点。

黄蔚老师首先介绍了设计思维的重要性。设计思维正在慢慢变为公司经济增长的保障。在这种趋势下,公司不再只是生产一种产品,而更是考虑为消费者提供什么样的服务。其次,黄老师以几个服务设计的实践例子,向同学们介绍了服务设计的五大因素:同理心、视觉化、场景化、产品快速迭代、故事讲述。其中,在调研方法上,黄老师强调电子移动日记、深度访谈等方法的应用,并指出服务设计进行的过程中,要不断地推行概念工作坊的进行,邀请内部利益方的加入,会不断地提升提供的服务设计质量。

2.   Design “Care” for the healthcare industry

Cathy Huang, president of China Bridge Ltd

 Founded in 2003, CBi is one of the earliest and most powerful innovation management companies in China. Its main partners all have rich work experience in worldwidely famous design company or large multinational corporations.

Cathy first introduced the importance of design thinking. Design thinking is gradually becoming the safeguard for a company's economic growth. Nowadays, companies no long just sell products, but also consider about what service they could provide their consumers. Then she introduced the five elements of service design through a couple of practical cases ---Empathy, Visualization, Scenario, Rapid Product Iteration and Story Telling. As regards to the design process, Cathy emphasized the application of mobile diaries and in-depth interview. She also pointed out that the promotion of “concept workshop” and involvement of more and more stakeholder would continually improve our design quality.

2.为服务而设计

王士顺博士   同济大学设计创意学院&上海舍末创意设计有限公司高级合伙人

  王士顺博士是同济大学设计创意学院的在读博士生,也是上海舍末创意设计有限公司高级合伙人。不同于黄蔚女士从行业实践的角度对服务设计进行介绍,王士顺博士从学术的角度对服务设计进行了分享。

  首先,王士顺博士对服务设计的基本含义、特性等进行了介绍。“当你面对同一条街上两家紧挨着的咖啡店时,他们以同样的价钱卖着完全一模一样的咖啡,服务设计使得你迈入其中一家的大门而不是另外一家。”这就是服务设计。其次,王士顺博士介绍了由同济大学设计创意学院、清华大学美术学院 、湖南大学设计学院、广州美术学院设计学院、江南大学设计学院、香港理工大学设计学院与意大利米兰理工大学共同发起的DESIS中国(Design for Social Innovation and Sustainability)。最后,王士顺博士着重介绍了将服务与产品区分的几个特性:去物质性、异质性、不可分离性、不可持久性。

3.   Family Therapy and Rehabilitation

Dr. Huang Lei, instructor in the Affiliated Hospital of Tongji University

Dr. Huang specializes in family therapy, educational psychology and higher medical education and research. She has published many articles and has won the Shanghai Educational Achievement Award. Her speech focused on family therapy and rehabilitation, giving her analysis of design in a professional way.

She started with the case of a 19-year-old girl suffered from depression and gave detailed exposition over the definition and process of family therapy. Next, she analysed the medical devices used in family therapy and especially stressed the human-centered design of medical equipment.

3.家庭治疗与康复

黄蕾博士   同济大学附属同济医院讲师   

黄蕾博士专长于家庭治疗、教育心理学、高等医学教育研究等方向,以第一作者在国内外期刊上发表论文31篇,其中19篇刊登在核心期刊上,3篇被SCI收录,发表论文多次获奖先后荣获上海市级教学成果一等奖奖1次、同济大学教学成果特等奖2次、同济大学教学成果一等奖1次、同济大学教学成果二等奖1次。

在这次论坛上,黄蕾博士以“家庭治疗与康复”为主题,从专业人士的角度对设计进行了分析和解读。首先,她以一个患有抑郁症的19岁女生的治疗和康复的过程为例子,对家庭治疗的定义和过程进行了详细的阐述。其次,以医疗工作者的角度对家庭医疗过程中的器械进行了分析,特别强调医疗器械的人性化服务。

This forum enlarged student's vision by spreading the forefront news in service design and providing them the chance to communicate with elites in their industry. Cathy’s wisdom and charisma, Wang's vivid statement and Dr. Huang’s patient elaboration, all impressed deeply over the students’ minds.

The College of Art and Design of Shanghai Dian Ji University is going to co-work with those designing geniuses. They will help organise service design workshops and sustainable service workshops and invite people with multi-backgrounds. With effective designing tools, they aim to expand the impact of service design in Shanghai and Eastern China.

本次论坛打开了学生的眼界,能够和业界领军公司、人物近距离的交流,让学生们受益匪浅。无论是从设计师转型成为公司总裁睿智、有气场的黄蔚老师,对服务设计娓娓而谈的王士顺博士,还是由浅入深介绍、详尽阐述的黄蕾博士都给师生们留下了深刻的印象。

通过这次论坛,揭开了服务设计的面纱,更加地了解掌握了设计的前沿消息。设计与艺术学院将继续准备与设计大咖们一起筹办服务设计工作坊和可持续服务工作坊,并邀请更多的跨背景人士,通过有效的设计工具和方法,扩大服务设计在上海以及华东的影响力。