About Zahra Ebrahim

Zahra Ebrahim
Toronto | Canada

Members Event Speaker Zahra Ebrahim

Zahra Ebrahim Doblin | Deloitte, Executive Advisor

Zahra Ebrahim is a designer and urbanist, using participatory practices to engage citizens in the design of services, policies and infrastructure. She is an Executive Advisor to Deloitte on Cities, Design, and Governance, and a senior advisor to political and public interest initiatives across the country. For the past three years, she led Doblin Canada, engaging diverse sets of stakeholders to co-create solutions to complex organizational and industry challenges. Prior to Doblin, Zahra founded and led archiTEXT, working with communities to co-design towards better social outcomes and leading some of Canada’s most ambitious participatory infrastructure and policy programs. Zahra has taught at OCADU, MoMA, and currently teaches at UofT. She has served on the boards of Jane’s Walk, St. Stephen’s Community House, Toronto Biennial, and the Canadian Urban Institute, and is an advisor for a range of organizations including Toronto Public Library, Progress Toronto, Code for Canada and ResilientTO. She was recently recognized as Ascend and Manulife’s Mentor of the Year, and WXN’s Top 100 Women in Canadian Business.




'All the best intentions: blindspots and equity in Service Design'


The talk will discuss the well meaning efforts of our service design community, and some common blindspots and equity issues that emerge in the practice. While exceptional participatory efforts are being made to be increasingly more inclusive, conventional approaches still leave end-users in the position of being studied rather than meaningfully engaged.



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