About Youngbok Hong

Youngbok Hong
Indianapolis | United States

Youngbok is an associate professor of Visual Communication Design and director of the graduate program with a concentration on Design Thinking and Design Leadership at Herron School of Art and Design.

Youngbok is the co-founder of Service Design Network Indianapolis Chapter. Prior to academia, she worked in the area of interactive media design and digital product development at Samsung. She has been a co-investigator and project partner on a number of interdisciplinary studies with the IU School of Medicine, Regenstrief Institute, Great Lake Practice Transformation Network, the Fairbanks School of Public Health (IU), and the Indiana State Department of Health. Youngbok wrote the article, "Health Matters: Reframing Design in Community Health Interventions" on TOUCHPOINT Vol. 6 No. 2. She has just launched the online certificate of Design Thinking for Collaborative Innovation.

Youngbok Hong
Graduate Program Director

Youngbok’s interest in Service Design

Youngbok developed the service design track in the undergraduate program at Herron School of Art and Design in 2005. Initially, it was called “Experience Design". Since then, she has witnessed the rapid growth of service design on a global scale. Youngbok is especially proud of her former students leading this area across various sectors. As the area of service design matures into a field of practice, she is interested in developing a measurement of quality of performance and outcomes as well as in training and building the capacity of service design.

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