About Vini de Castro
Partner at DparaE - Design para Estratégia and Professor at ESAG/UDESC
I am an executive with experience in planning and implementing strategies. Professor at the State University of Santa Catarina (UDESC / ESAG) and Partner at DparaE - Design para Estratégia. Master in Production Engineering from UFSC and executive training at Hult, Politecnico di Milano, and MIT. I've been applying design thinking to make the business decisions more efficient, reducing conflicts and increasing assertiveness in complex environments.
To me, service design means...
It is a great approach with principles and tools that help us understand customers and plan services, processes, and touchpoints to deliver more value and to make people more meaningful.