About Vidya Priya Rao

Vidya Priya Rao
MUMBAI | India

Vidya Priya Rao (Ph.D.) is the Founder of a Customer Experience, Marketing, and Design Thinking Consultancy – Innovatus Marketers Touchpoint LLP. She is a visiting faculty in B-Schools in India.

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Academia needs to demystify design concepts and provide talent to kick-start design adoption.

Her blogs are featured among the top 75 CX blogs in the web by Feedspot. She has completed her Ph.D. on - A study on an approach to prepare the organization mindset to build design-led innovation culture to become a customer-centric and future driven software company. Vidya has worked with diverse brands and in her various roles, has had the opportunity to work with many companies in the Education, Energy, Healthcare, IT, Manufacturing, Media & Entertainment, Professional & Business Services, Retail, Fintech, Public Sector, Non-Profit Agency, Telecom, and Transportation industry.

Vidya Priya Rao
Marketer, Design Thinking/Service Design Decoder, Building Design-Led Innovation Culture, Visiting Faculty in B-School

Vidya Priya’s interest in Service Design

Vidya loves helping businesses articulate service strategy and connecting the dots to define transformative service experiences that benefits employees, customers, partners, and businesses. To do so run rapid experiments, to show value, to get buy-in, and to creatively apply service design concepts to a particular area of focus for a business. Eventually, helps businesses in adopting a design mindset and building a design-led innovation culture. However, her fears stems from the fact that, often businesses lured by innovation and sweeping organizational change are jumping into it without really understanding what design is, how it works and why do they need it in the first place.


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