About Victor M. Gonzalez

Victor M. Gonzalez
Ciudad de Mexico | Mexico

Service Design and Human-Centered Innovation - Consultant & Coach

Victor M. is passionate about... service design methodologies, service design thinking and innovation

Victor M. Gonzalez Sperientia [studio+lab]®, Founder and Director of Sperientia [studio+lab]
I am a consultant & coach serving companies and individuals in Mexico and Latin America who aim to implement a human-centered approach for the innovation of digital products and services.

To me, service design means...

Service Design is a novel, robust and mature strategic approach to consolidate a view and orchestrate change for an organization wishing to implement customer-centric innovation of products and services.


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