About Ulla Holma

Ulla Holma
Helsinki | Finland

My strength is to combine human, business and technology viewpoints, and master customer listening. I am specialized in building strong and interesting services by providing relevant experiences.

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I am experienced service design and concept design professional with 15 years of experience in the creative industry. Passionate about ideas, insights and strategies. Specialized in building strong and interesting services and brands by providing unique and relevant experiences throughout the customer journey. Interested in user behaviours, motivations and cultural ideologies. Good sense for marketing communications and branding.

Ulla Holma
Service designer / Co-founder

Ulla’s interest in Service Design

Service visions and -strategies, Service design and -concepts, Business design User research, Customer understanding, Customer behaviours


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