About Traci Thomas

Traci Thomas
Pittsburgh | United States

SDGC18 Speaker

Traci's talk at SDGC18: Redesigning the Museum Experiences

Traci designs new and improves existing services that create value and memorable experiences for users and stakeholders. Her has worked for diverse range of industries like manufacturing, healthcare, hospitality, automotive, and cultural institutions. She follows a HC design approach rooted in problem framing, ethnography, co-design, and iterative prototyping. Traci is passionate about evangelizing service design and community engagement; she currently serves on the board of two local non-profits in Pittsburgh, and was recently the co-chair of Service Design Pittsburgh.

Traci Thomas
Senior Design Strategist, BCG Platinion | MAYA Design

Traci’s interest in Service Design

What if museums had no walls? How might museums continue to meet their mission using digital technologies? In 2017, Knight Foundation and MAYA Design began work with four museums—PAMM, Akron Art Museum, ICA Miami, and the Barnes Foundation— to deepen their use of technology to attract and engage audiences. Adopting service design and HCD principles, they went through a year-long process to research, develop ideas, prototype and launch pilot technology projects that were authentic to the mission and voice of their institutions, while being responsive to audience needs.


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