About Tommaso Martucci
To me, service design means...
The opportunities of SD are endless as it covers the whole journey of users highlighting all touchpoint. With a zoom-in, each of these touchpoints is an opportunity to investigate the User eXperience and develop UI for a better engagement. With a zoom-out, connected services allow us to create a System Design and so an IoT Ecosystem, which enlarge the capacity of including the most advanced technologies as AI, VR, AR..