About Tina Weisser
“Service Design implementation starts on day one.” Since 17 years Dr. Tina Weisser works as an innovation and systemic organisational consultant for companies like BMW, Lufthansa and Futurice. She is a lecturer at university of applied sciences in Munich and certified as the first German Service Design Master Trainer (SDN). “Brilliant service design concepts still often fail when it comes to embedding them with client organisations. The ‘KUER’ model presents 24 success factors that enable successful implementation.”
Tina’s interest in Service Design
No longer is service design a playground for pretty storyboards – it has become an essential driver for innovation and creator of value for relevant stakeholders. And this value is created through implementation. Still: brilliant concepts often fail when it comes to implementation. Finding answers and better understanding the complex drivers for implementation, barriers and success factors was the motivation behind a 3-year international study. The talk will present the key findings of this study, which investigated complex service design projects at the interface of external SD consultancies and their clients.