About Tina Weisser

Tina Weisser
Munich | Germany

SDGC18 Speaker

Tina's talk at SDGC18: 24 Success Factors for Brilliant Implementation

“Service Design implementation starts on day one.” Since 17 years Dr. Tina Weisser works as an innovation and systemic organisational consultant for companies like BMW, Lufthansa and Futurice. She is a lecturer at university of applied sciences in Munich and certified as the first German Service Design Master Trainer (SDN). “Brilliant service design concepts still often fail when it comes to embedding them with client organisations. The ‘KUER’ model presents 24 success factors that enable successful implementation.”

Tina Weisser
Consultant at Feed your mind

Tina’s interest in Service Design

No longer is service design a playground for pretty storyboards – it has become an essential driver for innovation and creator of value for relevant stakeholders. And this value is created through implementation. Still: brilliant concepts often fail when it comes to implementation. Finding answers and better understanding the complex drivers for implementation, barriers and success factors was the motivation behind a 3-year international study. The talk will present the key findings of this study, which investigated complex service design projects at the interface of external SD consultancies and their clients.


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