About Tero Maijala

Tero Maijala
Oulu | Finland

Service Designer with ICT background

Tero Maijala Palvelupolkuja, Service Designer

I am a co-founder of Oulu based service design company called 'Palvelupolkuja' (~meaning 'customer journeys'). I have been working in ICT are for over 15-years and beside Palvelupolkuja I am also working as Software Architect / Technical Lead in Elektrobit Automotive Ltd (EB).

To me, service design means...

For me service design means a holistic approach to improve customer experience and making design decisions based on deeply understanding what the customer needs and/or expects.

Share your favorite projects with our community:

Service design in forestry

We recently worked with one of our customers to publish a toolkit for service design in forestry. We based the toolkit for following 'double-diamond' process and introducing suitable tools which could be used.

Toolkit is in Finnish.



ToolkitPalvelupolkuja / TTS
Service design in forestry

Developing empathy in working life

I co-wrote an article how to develop empathy in working life. Article was published in publication made by Ratkes association in Finland. 

Link to publication: 


EmpathyRaisa Maijala & Tero Maijala
Developing empathy in working life

Various workshops & trainings

Palvelupolkuja provides various workshops and service design trainings in Finland.

Workshops & trainingsPalvelupolkuja
Various workshops & trainings

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