Sylvia is passionate about... design and culture, service design methodologies, service design thinking, innovation, user experience, prototyping, expert interviews, user-centred, interviews, workshops, qualitative research, co-creation, increasing effectiveness, service blueprint, accessibility, sustainability, user testing, communication, storytelling, omni-channel, concept sketching, customer experience, multi-channel, experience prototyping, Experience Testing, service design, business design, AI and machine learning