About Svenja Désirée Jaffari

Svenja Désirée Jaffari
Odense | Denmark

I am a design researcher with a PhD in user centred design and innovation. I currently work as a consultant at the regional Health Innovation Center of Southern Denmark.

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I am a German native but have been educated and living in Denmark since 2002. I am a mom of three, a design researcher and consultant for healthcare and innovation. I like to engage in socially relevant topics and projects that help to promote knowledge, care, and in general, sustainable living. I especially like those projects where theory meets practice, and where there are a bunch of inspiring people with vastly different backgrounds to collaborate with on both established and new design methods and topics!

Svenja Désirée Jaffari
Innovation consultant

Svenja Désirée’s interest in Service Design

Service design tries to see the whole picture, in that it does not single out technologies or use or people or others but sees the interaction and 'music' between these components. Like a conductor a service designer can hear the tune and try to nudge and adjust and design, if necessary, the different parts so that it becomes coherent and harmonious in the end (or momentarily at least, as this oftentimes changes again). In my workplace, service design is a way of holistically approaching a design challenge or problem, which actually does not start with a label (now we call us service designer) but with a mindset and experiences through practice.

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