I’m a freelance service designer with 20+ years of professional experience designing journeys and touchpoints in various industries, including print, publishing, association management, technology, and finance. I like introducing people to practical tools and techniques that help them see the bigger picture, think holistically, and focus on outcomes. As an in-house researcher in the financial industry, I’ve helped teams innovate and improve multiple B2B services and better understand their ecosystems, journeys and processes. As a freelancer I’ve helped an industry leading B2B SaaS company reform their approach to strategy, innovation, research, and design ops in order to achieve better outcomes for their clients.