About Sofia Brazzola
I apply user-centric design principles to new business and product development, in order to drive innovation and increase Sennheiser's competitive qualities.
I’m a design strategist and innovation project manager with a background in Design Research and Visual Communication. Working at Sennheiser I developed a passion for technology, and specifically for how innovations can radically improve the way a product does a job for its users - be it a musician, an audio engineer, or a music listener. As User Experience expert in the Strategic Innovation team, my role is to lead research aimed at understanding user needs, implement human-centered design in product development, and ultimately generate new ground-breaking products that will contribute to the innovative future of the company.