About Sodeh Mohammadabadi
Product & Service Designer | AIxDesign | Enterprise Design Thinking | Digital Transformation
Sodeh is passionate about... design and culture, service design methodologies, service design thinking, innovation, elderly care, co-creation, co-design, AI and experience design
Service Design Pulse & Design Thinking Hub,
Co-founder
I am a Product & Service designer, and mentor of Enterprise Design Thinking with a Professional Doctorate in Digital Transformation from the University of Tehran. With over 15 years of experience as a designer in the IT, telecom, and e-learning industries, I have a proven track record of driving innovation within both established organizations and startups.
Passionate about social innovation, I co-founded 'Aziz,' a startup focused on providing digital services to the elderly, addressing their unique challenges in navigating the digital world. In collaboration with esteemed faculty and IT experts from Sharif University of Technology, we aim to improve the quality of life for seniors through technology.
I have experience launching several other startups, such as 'Yadabook,' which aimed to cultivate a reading habit and deep learning through books. This was achieved by combining behavioral design techniques for habit formation with a blended e-learning model to provide unrestricted access to books, supplementary resources, and audio narrations.
My expertise lies in fostering social innovation, organizational innovation, and promoting a culture of creativity and design thinking. I am dedicated to designing user-centric solutions that drive positive social impact.
To me, service design means...
Service Design is the art of crafting people, infrastructure, and communication to enhance service quality and user interaction. For me, it's where creativity meets strategy, solving complex problems to create seamless, meaningful experiences. By understanding user needs and emotions, we design services that are not only functional but truly enjoyable. With my engineering & business background and passion for innovation, I develop solutions that improve efficiency and satisfaction, ensuring every touchpoint works harmoniously. Service design is a transformative tool, making services more intuitive and impactful for everyone.
Share your favorite projects with our community:
![The Future of Service Design in Professional Eyes [Video Series]](https://www.service-design-network.org/images/717x/Eq50v3BLM4geI5fHVKc6zwrGQBFFfS0e5G1G_Group%2044438.png)
The Future of Service Design in Professional Eyes [Video Series]
Our video series, “The Future of Service Design in Professional Eyes”.
As part of this initiative by Service Design Pulse, we will gradually connect with leading service designers from Iran and around the world to explore their experiences, insights, and analyses on the future of the field, AI for service designers, emerging trends, and key challenges ahead. These conversations will not only deepen our understanding of the evolving landscape of service design but also provide a platform for sharing innovative and inspiring solutions among industry experts.
For the first season, we had the privilege of speaking with Andy Polaine, Stephen Wood, Thomas Schönweitz, Oona O'BRIEN, Pablo Fernandez Vallejo, and Oliver Muchiri.
Stay tuned, and if you have ideas to contribute to this journey, we’d love to hear from you!
Through the growth of this project, we aim to bring new value to the global service design community.
Youtube Channel: youtube.com/@ServiceDesignPulse
Service Design Pulse —
Sodeh Mohammadabadi, Nikoo Javidpour, Mehrnoosh Zamanian
Related members From the same Country
