About Sandra Gonzalez

Sandra Gonzalez
Medellín | Colombia


Sandra is passionate about... user-centred, inclusive, personas, field research, interviews, workshops, observation, well-being service, quantitative research, trend analysis and customer engagement

Sandra Gonzalez Empathy, Founder - Lead Experience Designer

Founder of Empathy a strategic design studio based in Medellín - Colombia. Product designer, I've got a master's degree in Design Management and I've been working as a Service and Experience Designer for the last 15 years, in Europe, Asia and LatAm.

To me, service design means...

The connection between dreams and real possibilities

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