About Rossana Lorusso

Rossana Lorusso
milano | Italy

Designer for Service, Customer Experience Expert for sustainability and wellbeing

Rossana is passionate about... design and culture, service design methodologies, service design thinking, innovation, participatory approach, customer engagement, system transformation, sustainability, service innovation, customer experience, brand experience and business besign

Rossana Lorusso rossanalorusso.com, Customer Experience Designer and Service Design Strategist

Ciao! I am Lead Designer for Service and Customer Experience Expert.

I am and independent design consultant working with companies to inject digital transformation into products, brands and services. I’m an expert in designing digital system and ecosystem with an impact, injecting social and environmental values.


Previously I was designer in Landor, Ogilvy, Tangity where I run team activities and I facilitate co-design processes to define brand evolution, research, service and design solutions. 


I am also a member of various design network, mentor for start-up and author of articles. I'm a "never stop learning" woman, curios and interested in design contamination.


Glad to share my experience on:

-> growing a team: do and don'ts

-> personal skill evolution

-> how to survive as a designer in a big company

-> Italian trend and culture

-> Design contamination with other sector

To me, service design means...

Service design is an enabler for building consistent experiences. Service designer have to know how to weave the threads of invisible relationships between services, products, brands, touchpoints, KPI and values through unforgettable experiences. Designing for business on one side and for people on the other.


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